An Introduction to Newsletters | Business Direct Marketing Blog

There are many methods available for marketing your business. Some are meant to help you promote your company, while others are to help you sell products or services. Some methods are designed to publicize your brand. Newsletters are just one of the tools that can help you to accomplish all three of these goals.

What Exactly Is a Newsletter?

By definition, a newsletter is a regularly distributed publication that provides interested readers with valuable information. Everything from flyers and leaflets to pamphlets and newspapers can be considered newsletters. For businesses, however, the term generally refers to a promotional message sent directly to existing or potential customers.

Newsletters usually take one of two forms: print or email. But which one is right for you? Your customer base may prefer one format over the other so you may want to ask what they would prefer. Cost comes into play, as the time and effort required for a printed newsletter is greater and postage has to be factored in as well. You may also try running a test with a special offer to see if more redemptions come from print or email. ?The results will tell you which method is best.

What Are the Benefits of Newsletters?

There are numerous advantages to distributing a newsletter. The primary benefit is that it provides you with direct access to your customers and prospects. Once you have established that connection, start building relationships with them by:

• Providing Information. Because you select the content for your newsletter, you can provide your customers with the latest news regarding HVAC, up-to-date product information and handy tips.

• Increasing Communication.?Consistent (but not excessive) contact will encourage them to reach out to you in the same manner you have reached out to them. Be sure to include your phone number and other contact information in each message so that they can easily contact you.

• Earning Trust.?If your communications are topical, current and helpful, your customers will begin to view your business as a reliable source of information, thereby building their trust.

Through information and communication, you?ll build trust in your customer base ? as well as build loyal customers that do consistent business with you and refer you to their friends and neighbors.

What Should I Include in my Newsletter?

With so many possibilities, it can be difficult to decide what to include in your newsletter. Here are some ideas:

• News.?Whether it?s about your company or your industry, keep your customers informed about recent or upcoming events.

• Advice.?Provide timely tips and reminders, such as hosing down their air conditioner units in the summer.

• Deals and Promotions.?If you have a special, promote it! Consider providing exclusive deals to your newsletter recipients to encourage people to subscribe.

• Links. You want to always stay connected with your customers, so be sure to include your website and social media links.

The best thing about newsletters is that they?re a blank canvas for anything you want to include. Whether it?s print or email, informational or promotional, your newsletter will keep you in front of your customers and prospects, which is?exactly?where you want to be.

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This entry was posted in General, Direct Mail, Digital Marketing, BDM news, Business Tips and tagged Direct Mail, tips, email, newsletters, newsletter, print, printed, benefit, benefits, trust, information, communication, news, tip, advice, link, links by bdmblogadmin. Bookmark the permalink.

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